Objective  To analyze the research hotspots and development trends in the field of pharmacy popularization in China, and to provide references and feasible suggestions for the practice of popular science in pharmacy and related research.

Methods  The CNKI, WanFang Data and VIP databases were searched to collect relevant references on popular science in pharmacy studies from January 2014 to February 2024, and the the authors, institutions and the literature’s keywords of relevant references were analyzed using bibliometric methods and CiteSpace visualization software.

Results  332 papers were included in the research, with an overall increasing trend in the number of publications. The cooperation networks of authors and research institutions were relatively scattered, research institutions were mainly concentrated in medical universities and tertiary hospitals. The main hotspot keywords were rational medication use, questionnaire survey, clinical pharmacist, COVID-19, pharmacist, influencing factors, WeChat platform, medication safety, children, medication consultation, medication risk, Chinese patent medicines, pharmaceutical management, knowledge-attitude-practice, compliance, et al. At present, there is still a high level of concern and emergence intensity of medication risk, knowledge-attitude-practice, medication therapy management and "Internet+".

Conclusion  The study of popularization of pharmacy science in China is in a stage of rapid development, but the enthusiasm and professional capabilities of pharmaceutical practitioners still need to be improved. In the future, it is necessary to actively promote deep exchanges and cooperations of scholars and institutions, explore the deep integration paths of popular science in pharmacy with information technology and new medical service models, and enhance the public's awareness and ability for safe medication through precise and efficient popularization strategies, thereby contributing to the in-depth implementation of the Healthy China strategy.

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